Lady Gaga's "Born This Way" video : Real-Life Zombie

Covering your body in tattoos isn't just a lifestyle -- for Rick Genest, it's a deathstyle.

Genest has inked his insides onto his outsides, turning his skin into a canvas of guts, bones and rotting flesh -- and becoming a living zombie in the process.

And now, he's an eye-catching star in Lady Gaga's "Born This Way" video.

And how he got there is a funny story -- because he was spotted on a Facebook page that was actually set up to make fun of him, "I bet this guy will regret getting this tattoo once he's older."